Knitwear with a purpose
Founded in 2017 in Stockholm, IAYS began as a celebration of sisterhood and inclusiveness. Today, as a high-end knitwear brand, we stand for contemporary coolness and timeless luxury. At the heart of IAYS is the belief in the power of diversity—embracing varied perspectives, experiences, and identities to create something truly unique.
Our collections offer an ambitious design with a modern yet timeless twist that aspires to inspire and foster a space where creativity and equality thrive.
The result is a range of contemporary pieces, fashion that are wearable over seasons and meant to outlast fleeting trends.
To us, sisterhood is about more than support—it's about strength, growth, and creating a lasting impact.
Giving back
Already from the start we wanted to give back in some way. Among other things, we have had a close collaboration and given parts of sales to Alla Kvinnors Hus - Sweden's oldest non-profit women's shelter. We have supported Cielo Foundation - a non-profit foundation in Mexico focusing especially on women in native Mayan communities and we have supported Project Soar in Morocco - an organization that empowers Moroccan teenage girls to continue their education.
