KNITWEAR WITH A PURPOSE
Founded in Stockholm in 2017, IAYS is a female-led knitwear brand rooted in sisterhood and shared strength. What started as I AM YOUR SISTER has grown into a global expression of intention, integrity, and quiet confidence.
At IAYS, sisterhood is more than a concept, it is a guiding principle that shapes our community and our work. Subtle yet resilient, intimate yet expansive, our purpose informs the way we design, produce, and present each collection. Every piece embodies the ethos of being elevated essentials crafted with care, meant to be worn, cherished, and passed down.
Our knitwear merges refined design with artisanal expertise. Materials are chosen thoughtfully, textures blended intentionally, and details considered with precision. IAYS pieces are never fleeting trends, they are statements of comfort, elegance, and enduring quality, created to accompany the wearer across seasons and moments in life.
IAYS is knitwear with purpose, a reflection of the women who wear it, and of the strength that comes from standing together.