IAYS is a Scandinavian fashion brand founded in Stockholm, with knitwear at its core.

We keep the collection focused and work closely with materials, fit and proportion. Most pieces return over time, sometimes unchanged and sometimes reworked, rather than making way for an entirely new collection.

The words I Am Your Sister were there from the beginning and remain part of IAYS today. They speak to equality and the connection between women.

Over the years, the idea has also taken shape beyond the clothes, through portraits, conversations and collaborations with women we’ve met along the way.